Blog Posts

Forget the 'What' When Selling Wine

Wednesday, April 06, 2011 by Geoff McIntyre
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The vast majority of the market is made of people who won’t buy until someone else buys first. Sales take off when you get the early majority on side, but you can’t get there unless your message resonates with the early adopters. You can capture these people by switching your focus from what to why.
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Maximizing Aboriginal Economic Opportunities

Monday, January 31, 2011 by Will Fong
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Building a solid economic base from which to produce employment opportunities and generate new revenue streams to support financial growth and social development, is a key to keeping communities – especially Aboriginal and rural communities – healthy and thriving.
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Leadership Styles that Build Strong Teams

Friday, January 07, 2011 by Juma Wood
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Leadership guru Warren Bennis separates managers from leaders this way: managers do things right while leaders do the right thing. But what, pray tell, is the right thing?
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